About Varun Beverages Ltd

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We are the second largest franchisee in the world (outside US) of carbonated soft drinks (“CSDs”) and non-carbonated beverages (“NCBs”) sold under trademarks owned by PepsiCo and a key player in the beverage industry. We produce and distribute a wide range of CSDs, as well as a large selection of NCBs, including packaged drinking water. PepsiCo CSD brands sold by us include Pepsi, Diet Pepsi, Seven-Up, Mirinda Orange, Mirinda Lemon, Mountain Dew, Seven-Up Nimbooz Masala Soda, Evervess Soda, Sting and Gatorade. PepsiCo NCB brands sold by us include Tropicana (100%, Essentials & Delight), Tropicana Slice, Tropicana Frutz, Seven-Up Nimbooz and Quaker Oat Milk as well as packaged drinking water under the brand Aquafina. In addition, we have also been granted the franchise for Ole brand of PepsiCo products in Sri Lanka.

We have been associated with PepsiCo since the 1990s and have over two and half decades consolidated our business association with PepsiCo, increasing the number of PepsiCo licensed territories and sub-territories covered by us, producing and distributing a wider range of PepsiCo beverages, introducing various SKUs in our portfolio, and expanding our distribution network. As of March, 2018, we have been granted franchises for various PepsiCo products spread across 21 States and two Union Territories in India namely Himachal Pradesh, Punjab, Chandigarh, Haryana, Delhi, Uttarakhand, Uttar Pradesh, Rajasthan, Madhya Pradesh (designated parts), Chhattisgarh, Odisha, Bihar, Jharkhand, West Bengal, Assam, Arunachal Pradesh, Meghalaya, Mizoram, Tripura, Manipur, Nagaland, Goa and Maharashtra (designated parts).

Our share of PepsiCo beverages volume sales increased from ~ 26% in Fiscal 2011 to ~51% in Fiscal 2018. Although, India is our largest market, we have also been granted the franchise for various PepsiCo products for the territories of Nepal, Sri Lanka, Morocco, Zambia and Zimbabwe.

As of March 2018, VBL has 20 manufacturing plants in India (Gr. Noida 1, Gr. Noida 2, Kosi, Sathariya 1, Sathariya 2, Bazpur, Jainpur & Hardoi in Uttar Pradesh, Bhiwadi & Jodhpur in Rajasthan, Nuh & Panipat in Haryana, Phillaur in Punjab, Kolkata in West Bengal, Guwahati Unit 1 & 2 in Assam, Goa, Mandideep in Madya Pradesh, Bargarh & Cuttack in Odisha and Jamshedpur in Jharkhand) and 5 manufacturing plants in international geographies (one each in Nepal, Sri Lanka, Morocco, Zambia and Zimbabwe). In addition, we have set up backward integration facilities for production of preforms, crowns, corrugated boxes, plastic crates and shrink-wrap films in certain of our production facilities to ensure operational efficiencies and quality standards.

We are part of the RJ Corp group, a diversified business conglomerate with interests in beverages, quick-service restaurants, dairy and healthcare. Our Promoter and Chairman Mr. Ravi Kant Jaipuria has an established reputation as an entrepreneur and business leader and is the only Indian to receive PepsiCo’s International Bottler of the Year award, which was awarded in 1997.

 

VBL-Territory-Map

Key Milestones

  • 1995

    Incorporation of our Company as public limited company


  • 1996

    VBL started operation at Jaipur in 1996


  • 1999

    Started operations in Alwar, Jodhpur and Kosi


  • 2004

    Merger of DBL with our Company pursuant to the order of High Court of Delhi dated October 6, 2004


  • 2012

    Merger of VBIL with our Company pursuant to the order of High Court of Delhi dated March 12, 2013


  • 2013

    Our Company acquired the business of manufacturing and marketing of soft drink beverages in Delhi, India


  • 2015

    Business transfer agreement through which our Company acquired Pepsi India’s business of manufacturing, marketing, selling and distributing soft drink beverages and syrup mix in the Indian states of Uttar Pradesh, Uttarakhand, Himachal Pradesh, Haryana and the Union Territory of Chandigarh


  • 2015

    Business transfer agreement through which our Company acquired Pepsi India’s business of manufacturing, marketing, selling and distributing soft drink beverages and syrup mix in Bazpur, Jainpur, Satharia and Panipat


  • 2015

    Our Company acquired the business of selling and distribution of soft drinks beverages and syrup mix in one district undertaking situated in Punjab


  • 2015

    Incorporation of Varun Beverages (Zimbabwe) (Private) Limited


  • 2016

    Our Company acquired entire shareholding of Arctic International Private Limited in Varun Beverages Mozambique Limitada


  • 2016

    Our Company acquired entire shareholding of Arctic International Private Limited in Varun Beverages (Zambia) Limited


  • 2016

    VBL was successfully listed on Indian Stock Exchanges – NSE & BSE


  • 2017

    Increased stake in Zambia subsidiary, Varun Beverages (Zambia) Limited, to 90% from 60%


  • 2017

    Divested 41% stake in its Mozambique subsidiary, Varun Beverages Mozambique Limitada


  • 2017

    Concluded the acquisition of PepsiCo India’s previously franchised territories of the State of Odisha and parts of Madhya Pradesh along with two manufacturing units at Bargarh (Odisha) and Mandideep (MP)


  • 2018

    Concluded the acquisition of PepsiCo India’s previously franchised territory of the State of Chhattisgarh, Bihar and Jharkhand along with two manufacturing units at Cuttack (Odisha) and Jamshedpur (Jharkhand)


  • 2018

    Entered into a strategic partnership for selling and distribution of the larger Tropicana portfolio that includes Tropicana Juices (100%, Delight, Essentials), Gatorade and Quaker Value-Added Dairy in territories across North and East India


  • 2018

    Established a green field production facility in Zimbabwe, an untapped market with huge potential