About Varun Beverages Ltd

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We are the second largest franchisee in the world (outside US) of carbonated soft drinks (“CSDs”) and non-carbonated beverages (“NCBs”) sold under trademarks owned by PepsiCo. We produce and distribute a wide range of CSDs, as well as a large selection of NCBs, including packaged drinking water. PepsiCo CSD brands produced and sold by us include Pepsi, Diet Pepsi, 7UP, Mirinda Orange, Mirinda Lemon, Mountain Dew, 7UP Nimbooz Masala Soda, 7UP Revive, Evervess Soda. PepsiCo NCB brands produced and sold by us include Tropicana Slice, Tropicana Frutz (Lychee, Apple and Mango), 7UP Nimbooz as well as packaged drinking water under the brand Aquafina. In addition, we have also been granted the franchise for Ole brand of PepsiCo products in Sri Lanka.

We have been associated with PepsiCo since the early 1990s and have over two and half decades consolidated our business association with PepsiCo, increasing the number of PepsiCo licensed territories and sub-territories covered by us, producing and distributing a wider range of PepsiCo beverages, introducing various SKUs in our portfolio, and expanding our distribution network. As of March 31, 2016, we have been granted franchises for various PepsiCo products spread across 17 States and two Union Territories in India. Our share of PepsiCo beverages volume sales increased from 26.46% in Fiscal 2011 to 44.12% in Fiscal 2015, computed on basis of our sales volume and Euromonitor Report data on PepsiCo sales volumes in India. Although, India is our largest market, we have also been granted the franchise for various PepsiCo products for the territories of Nepal, Sri Lanka, Morocco, Mozambique and Zambia. In addition, we intend to establish a greenfield facility in Zimbabwe in anticipation of franchise rights being granted by PepsiCo for such territory.

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As of March 31, 2016, we operated 16 production facilities across India and five production facilities in our international licensed territories. In addition, we have set up backward integration facilities for production of preforms, crowns, corrugated boxes, plastic crates and shrink-wrap films in certain of our production facilities to ensure operational efficiencies and quality standards.

We are part of the RJ Corp group, a diversified business conglomerate with interests in hospitality, food and beverages (“F&B”), education, healthcare, diagnostic laboratories and stem cell banks. The RJ Corp group includes authorized franchisees of KFC, Costa Coffee and Pizza Hut in various licensed geographies in India and also owns the ice-cream brand Creambell and the South Indian restaurant chain Vaango. Our Promoter and Chairman Mr. Ravi Kant Jaipuria has an established reputation as an entrepreneur and business leader and is the only Indian bottler to receive PepsiCo’s International Bottler of the Year award, which was awarded in 1997.

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Key Milestones

  • 1960's

    Firmly ventured in beverage bottling with its first plant in Agra


  • 1991

    Exclusive bottling agreement with Pepsico through existing plant Agra


  • 1995

    Devyani Beverages Ltd (DBL) started its operations through its first plant at Greater Noida


  • 1996

    New plant under Varun Beverages Ltd (VBL) started its operations at Jaipur


  • 1998

    Firmly ventured in beverage bottling with its first plant in Agra


  • 1999

    Exclusive bottling agreement with Pepsico through existing plant Agra


  • 2000

    Devyani Beverages Ltd (DBL) started its operations through its first plant at Greater Noida


  • 2004

    New plant under Varun Beverages Ltd (VBL) started its operations at Jaipur


  • 2008

    Firmly ventured in beverage bottling with its first plant in Agra


  • 2009

    Exclusive bottling agreement with Pepsico through existing plant Agra


  • 2010

    Devyani Beverages Ltd (DBL) started its operations through its first plant at Greater Noida


  • 2011

    New plant under Varun Beverages Ltd (VBL) started its operations at Jaipur


  • 2012

    Firmly ventured in beverage bottling with its first plant in Agra


  • 2013

    Exclusive bottling agreement with Pepsico through existing plant Agra


  • 2014

    Devyani Beverages Ltd (DBL) started its operations through its first plant at Greater Noida


  • 2015

    New plant under Varun Beverages Ltd (VBL) started its operations at Jaipur