Overview - Varun Beverages Ltd - Varun Beverages Ltd

About Varun Beverages Ltd

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Varun Beverages Limited (VBL or Company) is a key player in beverage industry and one of the largest franchisee of PepsiCo in the world (outside USA). The Company produces and distributes a wide range of carbonated soft drinks (CSDs), as well as a large selection of non-carbonated beverages (NCBs), including packaged drinking water sold under trademarks owned by PepsiCo. PepsiCo CSD brands produced and sold by VBL include Pepsi, Diet Pepsi, Seven-Up, Mirinda Orange, Mirinda Lemon, Mountain Dew, Mountain Dew Ice, Seven-Up Nimbooz Masala Soda, Evervess, Sting, Gatorade and Slice Fizzy Drinks. PepsiCo NCB brands produced and sold by the Company include Tropicana Slice, Tropicana Juices (100%, Delight, Essentials), Nimbooz, as well as packaged drinking water under the brand Aquafina.
VBL has been associated with PepsiCo since the 1990s and have over two and half decades consolidated its business association with PepsiCo, increasing the number of licensed territories and sub-territories covered by the Company, producing and distributing a wider range of PepsiCo beverages, introducing various SKUs in the portfolio, and expanding the distribution network. As on date, VBL has been granted franchises for various PepsiCo products across 27 States and 7 Union Territories in India. VBL has 31 manufacturing plants in India and 6 manufacturing plants in international geographies (two in Nepal and one each in Sri Lanka, Morocco, Zambia and Zimbabwe).
VBL’s share of PepsiCo beverages volume sales increased from ~ 26% in Fiscal 2011 to 85%+ now. Although, India is VBL’s largest market, it has also been granted the franchise for various PepsiCo products for the territories of Nepal, Sri Lanka, Morocco, Zambia and Zimbabwe.

VBL is part of the RJ Corp group, a diversified business conglomerate with interests in beverages, quick-service restaurants, dairy and healthcare. VBL’s Promoter and Chairman Mr. Ravi Kant Jaipuria has an established reputation as an entrepreneur and business leader and is the only Indian to receive PepsiCo’s International Bottler of the Year award, which was awarded in 1997. He was also awarded the ‘Distinguished Entrepreneurship Award’ at the PHD Annual Awards for Excellence 2018.

 

Key Milestones

  • 1995

    Incorporation of our Company as public limited company


  • 1996

    VBL started operation at Jaipur in 1996


  • 1999

    Started operations in Alwar, Jodhpur and Kosi


  • 2004

    Merger of DBL with our Company pursuant to the order of High Court of Delhi dated October 6, 2004


  • 2012

    Merger of VBIL with our Company pursuant to the order of High Court of Delhi dated March 12, 2013


  • 2013

    Our Company acquired the business of manufacturing and marketing of soft drink beverages in Delhi, India


  • 2015

    Business transfer agreement through which our Company acquired Pepsi India’s business of manufacturing, marketing, selling and distributing soft drink beverages and syrup mix in the Indian states of Uttar Pradesh, Uttarakhand, Himachal Pradesh, Haryana and the Union Territory of Chandigarh


  • 2015

    Business transfer agreement through which our Company acquired Pepsi India’s business of manufacturing, marketing, selling and distributing soft drink beverages and syrup mix in Bazpur, Jainpur, Satharia and Panipat


  • 2015

    Our Company acquired the business of selling and distribution of soft drinks beverages and syrup mix in one district undertaking situated in Punjab


  • 2015

    Incorporation of Varun Beverages (Zimbabwe) (Private) Limited


  • 2016

    Our Company acquired entire shareholding of Arctic International Private Limited in Varun Beverages Mozambique Limitada


  • 2016

    Our Company acquired entire shareholding of Arctic International Private Limited in Varun Beverages (Zambia) Limited


  • 2016

    VBL was successfully listed on Indian Stock Exchanges – NSE & BSE


  • 2017

    Increased stake in Zambia subsidiary, Varun Beverages (Zambia) Limited, to 90% from 60%


  • 2017

    Divested 41% stake in its Mozambique subsidiary, Varun Beverages Mozambique Limitada


  • 2017

    Concluded the acquisition of PepsiCo India’s previously franchised territories of the State of Odisha and parts of Madhya Pradesh along with two manufacturing units at Bargarh (Odisha) and Mandideep (MP)


  • 2018

    Concluded the acquisition of PepsiCo India’s previously franchised territory of the State of Chhattisgarh, Bihar and Jharkhand along with two manufacturing units at Cuttack (Odisha) and Jamshedpur (Jharkhand)


  • 2018

    Entered into a strategic partnership for selling and distribution of the larger Tropicana portfolio that includes Tropicana Juices (100%, Delight, Essentials), Gatorade and Quaker Value-Added Dairy in territories across North and East India


  • 2018

    Established a green field production facility in Zimbabwe, an untapped market with huge potential

  • 2019

    Concluded the acquisition of PepsiCo India’s previously franchised sub-territories of the State of Maharashtra (designated parts), Karnataka (designated parts) and Madhya Pradesh (designated parts).


  • 2019

    Concluded the acquisition of West and South India sub-territories from PepsiCo